Vintage - he is talking about cult thinking. He opens up talking about communities being cults and getting in too deep with a 'community'.
Interesting he does not use the word 'society'.
He says cults (ie communities) are on a spectrum. You can have a 10 out of 10 for Jonestown and 4 out of 10 for a fitness guru.
So from what he is saying, all communities are cults but they can all be rated. So to my mind, he is suggesting searching out a 1 out of 10 cult.
Then he starts talking about the cult of personality and asks where Lloyd Evans sits on that scale. So, he has shifted away from 'community' (ie a collection of people) to the individual who takes the lead. Then he asks if you might still be in a bit of a cult.
THEN he goes onto cult thinking and quotes Salman Rushdie who I assume was speaking in relation to Islam. Then he talks about sacred words. I am guessing he means trigger words or something like Neuro Linguistic Programing. He also says about rituals and icons in his videos and says he might even start using them himself. Is he joking or not joking? He's got a couple of candles things behind him.
By using these sacred words (he says) religions make themselves mysterious and you get hooked.
A cult is hard to leave.
WT is hard to leave but exjw found Lloyd Evan's channel.
He says he really likes the Amanda Montel Theory - don't leave cults. You don't leave a cult you might be in, in fact you should be joining many cults.
He says this around the 3:30 mark.
Vintage he is not joking. He's saying all 'communities' (from book club to religion) are cults. He says to leave when a community does not acts fittingly of your cult move onto the next.